Sheena morjaria biography

Sheena Morjaria is CEO and founder of Flick the Switch.  Following a degree in Law and Economics at the University of Cambridge, Sheena started her career in finance, working in mergers and acquisitions in London, in the media sector before starting her own film finance and production company, Flick the Switch.

Sheena has been at the forefront of designing viral marketing campaigns for independent films in India and also consulting on how best to tackle the various content delivery options for TV and film. India has a very interesting structure when it comes to content delivery as broadband penetration is quite low as most people access the internet from smartphones or tablets.

 

Under her banner, Flick the Switch, she produced a collection of award-winning short films and documentaries in the UK and US and structured the finance deals for a number of feature films with budgets below $5 million, including creating the prospectus