Carlos criado perez biography of martin
Criado-Perez has been a feminist for only five years.
After three decades of marriage Alison Criado-Perez, 63, was crushed by her divorce but found new purpose – and happiness – as a nurse..
Charismatic Carlos has a long road ahead
Safeway's chief executive, Carlos Criado-Perez, yesterday hailed an about turn in the fortunes of the supermarket chain which only 12 months ago was regarded as being in its death throes.
He announced impressive sales and profits growth and a plan to build a chain of Safeway hypermarkets out of the group's largest stores.
The City applauds rapid change and analysts like the charismatic Carlos the grocer.
The shares climbed 4% as he outlined his "breakthrough vision" and have now more than doubled since February.
Over 12 months the stock has proved to be the best performer in its pan-European sector.
However, supermarkets the size of Safeway cannot be transformed from a near basket case in the space of a few months. The real proof that his strategy is working will take some time yet.
Safeway, for instance, proudly boasts that it has won 1m new customers from its rivals in response to its deep discount price promotions on about 5
